Lottie Owen Jones Lottie Owen Jones

Marketing metrics that don’t exist (but should)

Most marketing reports are full of clicks, impressions, and conversions, yet they rarely capture what truly makes customers care. The real value of marketing lies in creativity, patience, and human connection; things that don’t fit neatly into a spreadsheet.

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Kirsty Bassett Kirsty Bassett

June 2026: Marketing calendar and content ideas

June is full of opportunities. We’ve done the heavy lifting and dug into the June 2026 marketing calendar to bring you the dates worth knowing, plus one actionable, low-budget idea for each that you can actually use.

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Lottie Owen Jones Lottie Owen Jones

The megaphone and the dinner party

Imagine walking into a room where someone is standing on a chair, shouting through a megaphone. They’re yelling about their latest offer and their "limited-time" deals. Your instinct isn’t to buy, it’s to leave.

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