Lottie Owen Jones Lottie Owen Jones

Marketing metrics that don’t exist (but should)

Most marketing reports are full of clicks, impressions, and conversions, yet they rarely capture what truly makes customers care. The real value of marketing lies in creativity, patience, and human connection; things that don’t fit neatly into a spreadsheet.

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Kirsty Bassett Kirsty Bassett

June 2026: Marketing calendar and content ideas

June is full of opportunities. We’ve done the heavy lifting and dug into the June 2026 marketing calendar to bring you the dates worth knowing, plus one actionable, low-budget idea for each that you can actually use.

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Lottie Owen Jones Lottie Owen Jones

The megaphone and the dinner party

Imagine walking into a room where someone is standing on a chair, shouting through a megaphone. They’re yelling about their latest offer and their "limited-time" deals. Your instinct isn’t to buy, it’s to leave.

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Kirsty Bassett Kirsty Bassett

May 2026: Marketing calendar and content ideas

May is full of opportunities. We’ve done the heavy lifting and dug into the May 2026 marketing calendar to bring you the dates worth knowing, plus one actionable, low-budget idea for each that you can actually use.

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Lottie Owen Jones Lottie Owen Jones

When Instagram was just…Instagram

There was a time when Instagram was just the people you followed. Now, every platform is shaped by algorithms deciding what gets seen. Here’s a simple way to understand what they actually care about and what that means for small businesses.

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Lottie Owen Jones Lottie Owen Jones

Marketing in a world that’s quietly moving back offline

As digital marketing becomes noisier and more demanding, many small, local businesses are feeling the pull back towards in-person connection and community. Discover how online and offline marketing can work together in a more balanced, nuanced way, and why clarity, consistency and presence matter more than chasing every new platform or trend.

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